The Caviar Bump was never created as a gimmick. It was born from the way chefs and culinary professionals traditionally taste caviar in the kitchen, directly from the hand, allowing the pure integrity, temperature, texture, salinity, and finish of the roe to be experienced without distraction. Chef Keven “Cheven” Lee helped bring this authentic chef driven ritual from behind the kitchen doors into the spotlight of Los Angeles hospitality culture, transforming it into a luxury interactive experience now recognized at private events, celebrity gatherings, nightlife activations, and high end culinary experiences throughout the city.